The fun part of dreaming about our future is that we can make it look like anything we want: the CEO presenting the hugely successful annual report to the shareholders, the engineer who has invented the most amazing gizmo the world has ever seen, the surgeon that has found the cure for a previously incurable disease and so on.

The reality is that until such time as we acknowledge that dreams, as exciting as they may be, are just that, and unless you decide to take action you will end up wasting an inordinate amount of time in “never-never land” to the detriment of your boring day job.

And so we put pen to paper (or fingers to keyboard) and begin to draft a list of how we can convert our dreams into a step-by-step journey to fulfilment.

The dream then becomes an expectation. Can I be CEO in one year, two years or how long will I have to wait, what should be my deadline?

The more you begin to rationally weigh up your chances of actually becoming the CEO; what you need to achieve or overcome and how much hard work will be needed, the more reality sets in.

Eventually, the dream begins to become clouded and less exciting and promising.

And so slowly the expectation diminishes and the dream begins to fade.

Disappointment is all that remains.

Should this happen too often, our assumption is that dreaming is a waste of time and simply leads to a state of depression.

And back we go to our boring day job.

Sound familiar?

Logic tells us therefore that our dreams should be based on what can be realistically achieved Click To Tweet

So, is the problem that we dream too big, should there be a guidebook that explains how our dreams should be aligned to our experiences, expertise and age?

Conversely, following a dream can become obsessive and sometimes we become so driven by what we expect the outcome to be that we tend to trample over all and sundry and beware anyone who gets in our way.


Our dream becomes a nightmare for those closest to us and so sometimes, the achievement of our most treasured goal comes at an unacceptable cost.

As a small business owner, our lives become a blur between the constant need to be “going at the business” to ensure financial stability for our loved ones and desperately trying to be a contributing and loving partner and parent.

Difficult at the best of times.

Often our dreams can become obscured by the practicalities of life and the trials and tribulations of running a small business

The dream of taking our one product, home based business and turning it into a successful and growing company is our constant motivator to dream big and achieve big.

But sometimes life deals us a bummer and that dream becomes fuzzy and incoherent as reality checks in and our expectations, defined by the dream, fall short.

Logic tells us therefore that our dreams should be based on what can be realistically achieved.

The trick is how we go about converting that dream into expectations that still resemble the dream but are achievable and thereby avoid the disappointments.

And therein lies the conundrum.

Does that mean we should we just stop dreaming and accept the cards life deals us?

Most definitely not, in my humble opinion. Much of what people achieve started out as a wisp of magic dust that slowly became a dream, then an expectation, and finally a reality.

Our dreams of what we can achieve should be limited only by our imagination.

Dream on I say!

As Edgar Allan Poe put it:

Deep into that darkness peering,

long I stood there, wondering, fearing, doubting,

dreaming dreams

no mortal ever dared to dream before.

Images courtesy of Unsplash:

Header image by Austin Neill

Quote image by Edewaa Foster

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